• Built for New Marketers

    Learn the essentials of product marketing at a fraction of the cost of other courses.

  • Practical, not Abstract

    Get it done. How-to guides and real world examples and templates you can use today.

  • Success at Top Companies

    Marketers trained have succeeded at companies like Microsoft, Google, LinkedIn, Lyft, Eventbrite, startups and more.

  • Certificate of Completion

    Upon completion, receive a certificate and credential to add to your LinkedIn profile.

  • Get the Job

    Students have applied learnings to successfully prepare for job interviews in tech product marketing.

  • Time-Friendly

    Access the course videos, templates and handouts anytime. Complete at your own pace. Short, digestible segments perfect for busy schedules.

Product Marketing Bootcamp: What You"ll Learn

The Product Marketing Bootcamp is the only online class that teaches the practical essentials of end-to-end product marketing.  

You'll learn: 

  • Market and user research
  • Competitive analysis
  • Marketing strategy
  • Positioning
  • Marketing plans
  • Acquisition and engagement marketing strategies
  • Behavioral analysis, customer feedback, and A/B testing
  • Metrics and performance tracking 

And it's not just learning, it's doing. In addition to understanding the concepts, you'll get how-to guides and templates that you can use in your job or interview preparation today.  

Student Praise for the Product Marketing Bootcamp

“I appreciated how applicable the Product Marketing Bootcamp course was to daily work. It was a great way into the product marketing world, and a perfect launching point to dive more deeply into the profession.”

Alyssa Cubello, Product Marketing Manager at CleverAlyssa Cubello, Product Marketing Manager at Clever

“It was amazing how Melinda was able to breakdown complex concepts into bite-size video clips. Other classes I've taken have been too high level or too narrow. The Product Marketing Bootcamp was the right mix of practical concepts, presented succinctly and with actionable examples and templates. I would definitely recommend.”

Sophia Fox, Product Marketing at GlassdoorSophia Fox, Product Marketing at Glassdoor

“Your class helped me change my career. I was hired as a Product Marketing Manager at a great startup and was able to brand myself as a savvy product marketing manager thanks to in part to your bootcamp.”

Jaime González-Capitel Martorell, Product Marketing Manager at GeoblinkJaime González-Capitel Martorell, Product Marketing Manager at Geoblink

“Thank you for the Product Marketing Bootcamp - it was one of my most valuable investments last year!”

Maria Komarova, Marketing Manager at ApprovalMaxMaria Komarova, Marketing Manager at ApprovalMax

“This course is great because it is practical, with templates ready to go straight into the workflow of most companies. And the pace is great. You never get bored, yet you have time to reflect and learn. I have recommended this course to my entire team.”

Daniel Delviken, Brand & Communications Manager at Softube ABDaniel Delviken, Brand & Communications Manager at Softube AB

Practical Skills to Launch with Confidence

Great product marketing drives business growth by defining growth strategies and marketing plans that win customers.

But there are no practical guides on how to actually do product marketing.

There is no training on positioning, launch planning, or how the end-to-end process works. There are no guides to show you how to actually get stuff done.

I remember this when I was looking to transition into product marketing as a career and when I was a new product marketing manager.

I learned by practicing on the job and working it out through trial and error.  Over time, I developed a process.    

And as I started building and leading marketing teams, I taught them. People who came to me with backgrounds in design, sales, and customer care became marketers.  

I enjoyed developing leaders so much that I started teaching, and now I'm bringing this class online to help more future marketing leaders. 

So if you want to stop feeling like you’re winging it, and if you want to acquire practical skills and how-to guides so you can become a strategic product marketer and drive business growth, this class is for you.

Example Class Materials

How you'll learn in the Product Marketing Bootcamp

Example Class Materials

Who is this Course for?

Product marketers and beyond: it's for anyone who is interested in learning the essentials of strategic product marketing.  Specifically, the people who find the class most helpful are:

  • New product marketers who want to learn foundational skills and frameworks
  • Career changers looking to transition into product marketing 
  • New tech marketers (in content, growth, acquisition, etc) who want to understand how their work fits into the overall picture of marketing strategy and execution
  • Mid-level product marketing managers who want to understand a structured process for product marketing
  • Cross-functional team members (product management, research, operations, engineers) who are interested in learning more about product marketing

Make an Investment for Lasting Career Impact

“Thank you for providing such clear content and real life examples. I started the bootcamp in anticipation of PMM interviews and I’m happy to say I secured a position at a tech company. Thank you!”

Karen Zhang, Product Marketing Manager, Mercari USKaren Zhang, Product Marketing Manager, Mercari US

“I applied the concepts from the Product Marketing Bootcamp to my job interviews, and I was able to recently join a new company as a Product Marketing Manager. The course material was very practical and relevant, especially for the tech industry. I was in a different industry before, but I was able to use the knowledge, terminology and frameworks to translate what I did into relatable stories.”

Fabio Hsu, Product Marketing Manager at ADARAFabio Hsu, Product Marketing Manager at ADARA

“Over a year after having completed the Product Marketing Bootcamp, it has still proven valuable to my day-to-day as a PMM. As I was sketching out my new annual strategy, I found myself returning to the class downloads. Thank you for making such a valuable course.”

Carrie Mumford, Senior Product Marketing Manager at PointsCarrie Mumford, Senior Product Marketing Manager at Points

Your Instructor

  • Melinda Chung

    Melinda Chung

    Melinda Chung has over 15 years of experience leading strategy, marketing and product management in technology companies. Melinda has built marketing teams from the ground up at two companies and has led full-stack product marketing teams at companies including Yahoo!, StumbleUpon, Locu (acquired by GoDaddy), and GoDaddy. Melinda is currently Director of Product Marketing at Adobe. Melinda has an MBA in Marketing & Strategy from the Kellogg School of Management at Northwestern University and a BA in Mathematical Economics from Pomona College.