The Product Marketing Bootcamp is the only online class that teaches the practical essentials of end-to-end product marketing.
What you'll learn:
- Market and user research
- Competitive analysis
- Marketing strategy
- Marketing plans
- Acquisition and engagement marketing strategies
- Behavioral analysis, customer feedback, and A/B testing
- Metrics and performance tracking
And it's not just learning, it's doing. In addition to understanding the concepts, you'll get how-to guides and templates that you can use in your job or interview preparation today.
“It was amazing how Melinda was able to breakdown complex concepts into bite-size video clips. There was a mix of refreshers, "ah-ha's", and must-download options as part of the Product Marketing Bootcamp, and it's definitely one I am going to recommend that our other PMMs consider taking ... ”Sophia Fox, Senior Product Marketing Manager, Granular
“... Other classes I've taken have been too high level or too narrow. The Product Marketing Bootcamp was the right mix of practical concepts, presented succinctly and with actionable examples and templates.”Sophia Fox, Senior Product Marketing Manager, Granular
“I recently moved from a management role in creative services to product marketing. Even though I've been in marketing for over ten years, I found the Product Marketing Bootcamp invaluable in getting me up-to-speed on my new role. The course helped me refine exactly what I should be focusing on at my company to have the greatest impact on the way we market our products. I can't wait to put Melinda's advice and tips into action!”Carrie Mumford, Senior Product Marketing Manager, Points
“This course takes anyone with no or limited knowledge of Marketing to a level of knowledge where this person would function as a Product Manager. I have recommended this course to my entire team ... ”Daniel Delviken, Brand & Communications Manager, Softube AB
“... This course is great because it is practical, with templates ready to go straight into the workflow of most companies. And the pace is great. You never get bored, yet you have time to reflect and learn.”Daniel Delviken, Brand & Communications Manager, Softube AB
Great product marketing drives business growth by defining growth strategies and marketing plans that win customers.
But there are no practical guides on how to actually do product marketing.
There is no training on positioning, launch planning, or how the end-to-end process works. There are no guides to show you how to actually get stuff done.
I remember this when I was looking to transition into product marketing as a career and when I was a new product marketing manager.
I learned by practicing on the job and working it out through trial and error. Over time, I developed a process.
And as I started building and leading marketing teams, I taught them. People who came to me with backgrounds in design, sales, and customer care became marketers.
I enjoyed developing leaders so much that I started teaching, and now I'm bringing this class online to help more future marketing leaders.
So if you want to stop feeling like you’re winging it, and if you want to acquire practical skills and how-to guides so you can become a strategic product marketer and drive business growth, this class is for you.
Product marketers and beyond: it's for anyone who is interested in learning the essentials of strategic product marketing. Specifically, the people who find the class most helpful are:
- New product marketers who want to learn foundational skills and frameworks
- Career changers looking to transition into product marketing
- New tech marketers (in content, growth, acquisition, etc) who want to understand how their work fits into the overall picture of marketing strategy and execution
- Mid-level product marketing managers who want to understand a structured process for product marketing
- Cross-functional team members (product management, research, operations, engineers) who are interested in learning more about product marketing
“Being 4 years into my marketing career, I am only 3 months into a full on Product Marketing role. After taking this class I feel more confident and excited to continue growing into my new role, and as an overall marketing professional! Would love to attend another future class with Melinda.”Caitlin B. (New Product Marketing Manager)
“I've been in product marketing for a few years already, but I never knew there was a defined structure or framework for it until this class. ”Karen T. (Experienced Product Marketing Manager)
“Loved the class and appreciated the mix of real world examples. The personal stories helped give foundation to the concepts.”Jeremy S. (Product Manager)
Melinda Chung has over 15 years of experience leading strategy, marketing and product management in technology companies. Melinda has built marketing teams from the ground up at two companies and has led full-stack product marketing teams at companies including Yahoo!, StumbleUpon, Locu (acquired by GoDaddy), and GoDaddy. Melinda is currently Director of Product Marketing at Adobe. Melinda has an MBA in Marketing & Strategy from the Kellogg School of Management at Northwestern University and a BA in Mathematical Economics from Pomona College.
Is this a live class?
No, this is an online class with prerecorded video lectures. You'll also get handouts, exercises, and templates for you to practice and use on the job right away.
Does this cover all aspects of product marketing?
This class focuses on the essentials of product marketing: market and user research, competitive analysis, positioning, launch planning, acquisition and engagement marketing, and customer analysis and metrics. Please review the syllabus for more detail. There are other areas that will be covered in future classes.
How long do I have to finish this class?
You have lifetime access to this class and can finish it at your own pace.
Who is this class NOT for?
This class focuses on the essentials of product marketing. This class is not for you if: you already have significant experience in product marketing and a structured framework for doing so or if you are looking for a deep training on digital marketing.
How long is this class?
There are about two hours of video lectures and handouts, templates, and quizzes along the way. So you'll likely spend 4-5 hours working through this course.
Is this class focused on B2B or B2C?
This class covers strategy and frameworks that can be applied for both B2B and B2C companies. Marketing funnels and launch marketing plans also include examples for both business and consumer-focused products. However, tactics are more focused on B2C. We discuss tactics for lead generation but do not focus on other sales enablement activities as part of outbound channels.
Product Marketing Bootcamp
The complete online course for end-to-end product marketing. Learn the essentials of product marketing: market and user research, competitive analysis, positioning, marketing launch plan development, acquisition and engagement marketing and more.
Positioning is what you stand for in the hearts and minds of customers and is a core function of product marketing. Learn how to craft a positioning platform through video lectures, step-by-step guides, worksheets and templates.
Marketing Launch Plans
Creating marketing launch plans are a fundamental part of product marketing. Learn how to create launch plans and marketing plans that cover both acquisition and engagement. You'll get examples, worksheets and templates that you can use today.