Learn Strategic Product Marketing
Learn the essential skills of product marketing so you can launch with confidence
Instead of spending time on abstract ideas, the Product Marketing Bootcamp teaches the core concepts of product marketing and shows how to apply them. You'll get how-to guides and downloadable templates that you can use in your job and interview preparation today.
What you'll learn:
“The Product Marketing Bootcamp was a great intro to understanding the basics of product marketing and how product marketing differentiates from general marketing. I walked away with some practical skills and templates that I can apply to my everyday work today. I recommend this course to all product marketers.”
“The Product Marketing Bootcamp course was just what I needed to help jumpstart my transition from CPG brand marketing to product marketing. Melinda does a great job breaking down the essentials, explaining concepts easily, and providing lots of material and exercises to practice what you learn. It's a great primer for interviews, and a fantastic reference guide for when you're on the job as well! I'm glad I purchased this course!”
“Knocked out the certification from Melinda Chung's Product Marketing Bootcamp! She's a very talented product marketer and a great teacher. There are some real gems I've picked up. Excited to put them into practice!”
“I wanted to tell you how much I appreciated and learned from the PMM bootcamp! First time I came across a concise, practical course on product marketing. Great job!”
“The PMM Bootcamp provided me the foundations of Product Marketing (for B2B & B2C). The combination of videos, quizzes, and actionable templates were EXTREMELY valuable as I was able to use those in my current role and in PMM interviews. I would 100% recommend this course to others who are trying to break into Product Marketing.”
“I really appreciated how Melinda presented all of the steps for developing a marketing strategy in a truly engaging way. I HIGHLY recommend this program to not just marketing professionals but to anyone in SaaS. I am so proud and thrilled to now have this in my toolbox!”
“It was amazing how Melinda was able to breakdown complex concepts into bite-size video clips. Other classes I've taken have been too high level or too narrow. The Product Marketing Bootcamp was the right mix of practical concepts, presented succinctly and with actionable examples and templates. I would definitely recommend.”
“Your class helped me change my career. I was hired as a Product Marketing Manager at a great startup and was able to brand myself as a savvy product marketing manager thanks to in part to your bootcamp.”
Product marketers and beyond: it's for anyone who is interested in learning the essentials of strategic product marketing. Specifically, the people who find the class most helpful are:
“Thank you for providing such clear content and real life examples. I started the bootcamp in anticipation of PMM interviews and I’m happy to say I secured a position at a tech company. Thank you!”
“I applied the concepts from the Product Marketing Bootcamp to my job interviews, and I was able to recently join a new company as a Product Marketing Manager. The course material was very practical and relevant, especially for the tech industry. I was in a different industry before, but I was able to use the knowledge, terminology and frameworks to translate what I did into relatable stories.”
“Over a year after having completed the Product Marketing Bootcamp, it has still proven valuable to my day-to-day as a PMM. As I was sketching out my new annual strategy, I found myself returning to the class downloads. Thank you for making such a valuable course.”
Frequently Asked Questions about the Product Marketing Bootcamp
No, this is an online class with prerecorded video lectures. You'll also get handouts, exercises, and templates for you to practice and use on the job right away.
This class focuses on the essentials of product marketing: market and user research, competitive analysis, positioning, launch planning, acquisition and engagement marketing, and customer analysis and metrics. This course also covers GTM strategy. Please review the syllabus for more detail.
You have access to this class for two years from date of purchase and can finish it at your own pace.
This class focuses on the essentials of product marketing. This class is not for you if: you already have significant experience in product marketing and a structured framework for doing so or if you are looking for a deep training on digital marketing.
You’ll likely spend 4-5 hours working through this course, which includes video lectures and handouts, templates, and quizzes along the way.
This class covers strategy and frameworks that can be applied for both B2B and B2C companies. Marketing funnels and launch marketing plans also include examples for both business and consumer-focused products.
This class focuses on the essential concepts of end to end product marketing. Less expensive offerings only focus on a single topic or lack real-world examples. Other multiple topic classes are 3x-5x the cost and/or focus on the abstract, not practical.
Icons made by Flaticon contributors: eucalyp, freepik, monkik, photo3idea-studio