Great product marketing drives business growth by defining growth strategies and marketing plans that win customers.
But there are no practical guides on how to actually do product marketing.
There is no training on positioning, launch planning, or how the end-to-end process works. There are no guides to show you how to actually get stuff done.
I remember this when I was a new product marketing manager.
I learned by practicing on the job and working it out through trial and error. Over time, I developed a process.
And as I started building and leading marketing teams, I taught them. People who came to me with backgrounds in design, sales, and customer care became marketers.
I enjoyed developing leaders so much that I started teaching, and now I'm bringing this class online to help more future marketing leaders.
So if you want to stop feeling like you’re winging it, and if you want to acquire practical skills and how-to guides so you can become a strategic product marketer and drive business growth, this class is for you.
“Being 4 years into my marketing career, I am only 3 months into a full on Product Marketing role. After taking this class I feel more confident and excited to continue growing into my new role, and as an overall marketing professional! Would love to attend another future class with Melinda.”Caitlin B. (New Product Marketing Manager)
“I've been in product marketing for a few years already, but I never knew there was a defined structure or framework for it until this class. ”Karen T. (Experienced Product Marketing Manager)
“Loved the class and appreciated the mix of real world examples. The personal stories helped give foundation to the concepts.”Jeremy S. (Product Manager)
The Product Marketing Bootcamp is the only online class that teaches the practical essentials of end-to-end product marketing:
- Market and user research
- Competitive analysis
- Marketing strategy
- Marketing plans
- Acquisition and engagement marketing strategies
- Behavioral analysis, customer feedback, and A/B testing
- Metrics and performance tracking
And it's not just learning, it's doing. In addition to understanding the concepts, you'll get how-to guides and templates that you can use in your job today.
Product marketers and beyond: it's for anyone who is interested in learning the essentials of strategic product marketing. Specifically, the people who have it most helpful have been:
- New product marketers who want to learn foundational skills and frameworks
- New tech marketers (in content, growth, acquisition, etc) who want to understand how their work fits into the overall picture of marketing strategy and execution
- Mid-level product marketing managers who want to understand a structured process for product marketing
- Potential career changers and cross-functional team members (product management, research, operations, engineers) who are interested in learning more about product marketing
Is this a live class?
No, this is an online class with prerecorded video lectures. You'll also get, handouts, exercises, and templates for you to practice and use on the job right away.
Does this cover all aspects of product marketing?
This class focuses on the essentials of product marketing: market and user research, competitive analysis, positioning, launch planning, acquisition and engagement marketing, and customer analysis and metrics. Please review the syllabus for more detail. There are other areas that will be covered in future classes.
How long do I have to finish this class?
You have lifetime access to this class and can finish it at your own pace.
Who is this class NOT for?
This class focuses on the essentials of product marketing. This class is not for you if: you already have significant experience in product marketing and a structured framework for doing so or if you are looking for a deep training on digital marketing.
How long is this class?
There are about two hours of video lectures and handouts, templates, and quizzes along the way. So you'll likely spend 4-5 hours working through this course.
Is this class focused on B2B or B2C?
This class covers frameworks that can be applied for both B2B and B2C companies. Marketing funnels and launch marketing plans also include examples for both business and consumer-focused products. However, we discuss tactics for lead generation but do not focus on other sales enablement activities as part of outbound channels.
Melinda Chung has over 15 years of experience leading strategy, marketing and product management in technology companies. Melinda has built marketing teams from the ground up at two companies and has led full-stack product marketing teams at companies including Yahoo!, StumbleUpon, Locu (acquired by GoDaddy), GoDaddy, and Adobe. Melinda has an MBA in Marketing & Strategy from the Kellogg School of Management at Northwestern University and a BA in Mathematical Economics from Pomona College.