Your resume is not one size fits all so stop using it that way.
If you want to get noticed for a product marketing manager job, you need a resume tailored for product marketing jobs.
Not only that, you also need a resume tailored for every product marketing role you are applying for - every company, every role.
Isn't that a lot of work?
Yes, but it's worth it.
Your resume is the critical first step to getting a product marketing manager job. Potential employers will spend only seconds scanning your resume so you need to make sure that your experience matches what they are looking for in the quickest time possible.
In this course, you'll learn how to do that with my four step process for crafting your product marketing resume so it gets the attention you want.
We'll walk through two examples - one for an applicant at a large company and one for an applicant to a startup - so you can apply it for your own resume today.
Learn step-by-step process for creating resumes that match what employers are looking for
See critiqued examples of “before” and “after” resumes for people applying for product marketing manager jobs
Learn how to frame your experience into relevant product marketing terms
Learn the most common resume mistakes to avoid
- Before we get started ...
- Why Your Resume is Critical
- Most Common Resume Mistake #1
- Most Common Resume Mistake #2
- Most Common Resume Mistake #3
- Reframing to Product Marketing Terms
- Product Marketing Experience - Questions to Ask Yourself
- Other Resume Tips
- Crafting Your Product Marketing Resume - Overview
- Four Step Process
- Step 1: Analyzing the Job Description
- Example: Job Description (Large Company) - Original
- Example: Job Description (Large Company) - Analyzed
- Example: Requirements Checklist - Large Company (blank)
- Exercise: Analyze a Job Description
- Step 2: Analyzing Your Resume
- Example: Taylor Jordan Resume (original)
- Example: Taylor Jordan Resume (analyzed)
- Exercise: Analyze Your Resume
- Step 3: Tailoring Your Resume
- Example: Taylor Jordan Resume Changes
- Example: Taylor Jordan Resume (Revised)
- Exercise: Tailor Your Resume
- Step 4: Assessing Your Resume vs. Requirements
- Example: Requirements Checklist - Large Company (completed)
- Exercise: Assess Your Resume
- Step 1: Analyzing the Job Description (Startup)
- Example: Job Description (Startup) - Original
- Example: Job Description (Startup) - Analyzed
- Example: Requirements Checklist - Startup (blank)
- Step 2: Analyzing Your Resume (Startup)
- Example: Sasha Smith Resume (original)
- Example: Sasha Smith Resume (analyzed)
- Step 3: Tailoring Your Resume (Startup)
- Example: Sasha Smith Resume Changes
- Example: Sasha Smith Resume (Revised)
- Step 4: Assessing Your Resume vs. Requirements (Startup)
- Example: Requirements Checklist - Startup (completed)
- Before you go ...
Melinda Chung has over 15 years of experience leading strategy, marketing and product management in technology companies. Melinda has built marketing teams from the ground up at two companies and has led full-stack product marketing teams at companies including Yahoo!, StumbleUpon, Locu (acquired by GoDaddy), and GoDaddy. Melinda is currently Director of Product Marketing at Adobe. Melinda has an MBA in Marketing & Strategy from the Kellogg School of Management at Northwestern University and a BA in Mathematical Economics from Pomona College.
Is this a live class?
No, this is an online class with prerecorded video lectures. You'll also get handouts and examples for you to apply to your own resume right away.
How long do I have to finish this class?
You have access to this course for two years from date of purchase and can finish it at your own pace.
How long is this class?
You will spend approximately 1-2 hours completing the class through the video lectures and examples.
Product Marketing Bootcamp
The complete online course for end-to-end product marketing. Learn the essentials of product marketing: market and user research, competitive analysis, positioning, marketing launch plan development, acquisition and engagement marketing and more.
Marketing Launch Plans
Creating marketing launch plans are a fundamental part of product marketing. Learn how to create launch plans and marketing plans that cover both acquisition and engagement. You'll get examples, worksheets and templates that you can use today.
Positioning is what you stand for in the hearts and minds of customers and is a core function of product marketing. Learn how to craft a positioning platform through video lectures, step-by-step guides, worksheets and templates.
Photo by Glenn Carstens-Peters on Unsplash