Being a New Manager is Hard

It’s exciting to start managing a marketing team. 

But how do you ... do that? How do you become an effective and successful manager?

I know how hard it is to be a new manager. I wasn’t good when I started, but I learned, and I practiced. And now I’m proud to have built and led high performing marketing teams for the last 10+ years at Adobe, GoDaddy, and multiple startups. 

Whether you’re leading a product marketing, lifecycle, social, or campaign-focused team, it’s a new job and a new set of responsibilities, and you need a playbook for how to be a good and effective manager. 

I created this course to help new managers like you jumpstart your leadership journey. There’s a lot of content out there on managing a team but nothing that focuses on managing a marketing team, and especially from the beginning. And nothing that weeds through the noise to focus on only the most important concepts that you need to know.

You’ll walk away with practical tools, frameworks, and how-to guides that you can use immediately to be an effective manager to propel your own career success and deliver meaningful impact for your company.

What You'll Learn in the Marketing Team Manager Bootcamp

In this course, you’ll learn the essentials for how to be successful as a new manager.

  • Building trust and succeeding in your first 30 days as a manager

  • Motivating and enabling your team

  • Managing performance and supporting career growth

  • Giving effective feedback

  • Amplifying your team

  • Managing yourself through the most common self-limiting thoughts

What Sets Us Apart

  • The Essentials

    The critical pieces you need to know first. No extra fluff included.

  • Practical, Not Abstract

    Real examples of what to say and what not to say. Actionable how-to guides you can use today.

  • Tried and True

    Real guidance built from over 10+ years leading marketing teams. No AI included.

Course Curriculum

    1. Welcome to the Marketing Team Manager Bootcamp

      FREE PREVIEW

    2. A Manager's Job

    1. Succeeding in Your First 30 Days

    2. Get to Know Your Team

    3. Get to Know the Business

    4. Establish Team Connection

    5. Assess the Team

    6. Structure the Team

    7. Create Your Plan and Align on Objectives

    1. The Trust Equation

    2. Trust - Examples

    1. Managing the Work - Introduction

    2. 1:1's

    3. Team Meetings

    4. Work Product Check-in's

    5. Giving Feedback

    6. Weekly Updates

    7. Wrapping up Quarterly/Annual Plan

    1. Motivating Your Team - Introduction

    2. Autonomy

    3. Mastery

    4. Purpose

    5. Four Last Points about Motivation

    1. Enabling Your Team - Introduction

    2. Enablement Examples

    3. Enablement - Additional Points

About this course

  • $350.00
  • 52 lessons
  • 1 hour of video content

Recommendations from LinkedIn

“Melinda is the best marketing leader I’ve ever worked with. From advocating for her team’s professional growth to collaborating tactically in ideation sessions, she is an amazing manager in every way.”

Ashley Robinson, VSCO

“Melinda is one of my favorite managers of all time. She's thoughtful, transparent with feedback, and highly skilled at building high performing, trust-based teams.”

Sandra Kim, Adobe

“Melinda is by far the best leader and manager I've had in my career. She's not only an expert in end-to-end product marketing, but she leads by example, is a respected mentor, a dedicated team member and is someone who I genuinely hold in the highest regard. ”

Brandon Wong, Apple