Thank you for providing such clear content and real life examples. I started the bootcamp in anticipation of PMM interviews and I’m happy to say I secured a position at a tech company. Thank you!
I applied the concepts from the Product Marketing Bootcamp to my job interviews, and I was able to recently join a new company as a Product Marketing Manager. The course material was very practical and relevant, especially for the tech industry. I was in a different industry before, but I was able to use the knowledge, terminology and frameworks to translate what I did into relatable stories.
Over a year after having completed the Product Marketing Bootcamp, it has still proven valuable to my day-to-day as a PMM. As I was sketching out my new annual strategy, I found myself returning to the class downloads. Thank you for making such a valuable course.
I give PMM Bootcamp 5/5 star.
It’s really amazing that Melinda is able to break down PMM’s diverse job function into stacks that are applicable to company in different sizes or stages.
This bootcamp is for all levels. I found myself revisiting the class material from time to time as I grow. Overall, it is comprehensive and yet super digestible.
If you are wondering if this is the right PMM material/resource for you, I can assure you this is one of the most well organized and experience-based educational content out there, affordable and bullsh*t-less.
Proud and excited to have made yet another step in expanding my marketing horizons. Just received my Product Marketing Bootcamp certification from Melinda Chung. Great materials and tools on research & analysis, positioning, building strategies, and marketing campaigns. Thanks, Melinda!
This class aligned perfectly with the problems I needed to solve with our product.
Making our own positioning and messaging chart like you showed in the class has been instrumental in figuring out what direction to move in as we head towards our product launch.
Also, after learning how to structure launch plans, I feel confident to take this on!
Melinda takes the theory behind what makes a great Product Marketing Manager and puts it into practical and functional steps. With relatable examples combined with her own experience, she breaks down the vast responsibilities of a Product Marketing Manager into small sections that are consumable and immediately useful. I recommend this course wholeheartedly!
I LOVE your PMM bootcamp. You did a great job.
You articulated everything extremely well, but my favorite part was the positioning and messaging. I already had a lot of experience with acquisition channels so I didn't learn as much there - but thought you did a great job explaining that part too!
Just completed your Product Marketing Bootcamp! Thank you for taking the time to create this content. Awesome templates and great presentation on the B2B/B2C example GTM launch plans.
I wanted to let you know how much I truly enjoyed this course!
You have such a personable way of presenting that made the material feel doable for any “scrappy marketer” that needs to get it done! I also appreciated your point of advice to simply be willing to jump in and get the job done no matter what.
If you ever decide to create a "deeper dive" or PMM bootcamp 2.0, I'll be first in line to sign up!