Great product marketing drives business growth by defining growth strategies and marketing plans that win customers.
But there are no practical guides on how to actually do product marketing.
There are abstract guides but few concise guides to show you how to actually get stuff done.
I remember this when I was looking to transition into product marketing as a career and when I was a new product marketing manager.
I learned by practicing on the job and working it out through trial and error. Over time, I developed a process.
And as I started building and leading marketing teams, I taught them. People who came to me with backgrounds in design, sales, and customer care became marketers.
I enjoyed developing leaders so much that I started teaching, and I created this class to help more future marketing leaders.
So if you want to stop feeling like you’re winging it, and if you want to acquire practical skills and how-to guides so you can become a strategic product marketer and drive business growth, this class is for you.
The Product Marketing Bootcamp is the only online class that teaches the practical essentials of end-to-end product marketing.
- Market and user research
- Competitive analysis
- Marketing strategy
- Marketing plans
- Acquisition and engagement marketing strategies
- Behavioral analysis, customer feedback, and A/B testing
- Metrics and performance tracking
And it's not just learning, it's doing. In addition to understanding the concepts, you'll get how-to guides and templates that you can use in your job or interview preparation today.
“I wanted to tell you how much I appreciated and learned from the PMM bootcamp! First time I came across a concise, practical course on product marketing. Great job!”Liesbeth Bulté, Product Marketing Manager at Cumul.io
“The PMM Bootcamp provided me the foundations of Product Marketing (for B2B & B2C). The combination of videos, quizzes, and actionable templates were EXTREMELY valuable as I was able to use those in my current role and in PMM interviews. I would 100% recommend this course to others who are trying to break into Product Marketing.”Liza Ansher, Search Ads 360 Agency Lead at Google
“I really appreciated how Melinda presented all of the steps for developing a marketing strategy in a truly engaging way. I HIGHLY recommend this program to not just marketing professionals but to anyone in SaaS. I am so proud and thrilled to now have this in my toolbox!”Isabel Belmontez, Digital Storyteller and former Member Success Coach
“I appreciated how applicable the Product Marketing Bootcamp course was to daily work. It was a great way into the product marketing world, and a perfect launching point to dive more deeply into the profession.”Alyssa Cubello, Product Marketing Manager at Clever
“It was amazing how Melinda was able to breakdown complex concepts into bite-size video clips. Other classes I've taken have been too high level or too narrow. The Product Marketing Bootcamp was the right mix of practical concepts, presented succinctly and with actionable examples and templates. I would definitely recommend.”Sophia Fox, Product Marketing at Glassdoor
“Your class helped me change my career. I was hired as a Product Marketing Manager at a great startup and was able to brand myself as a savvy product marketing manager thanks to in part to your bootcamp.”Jaime González-Capitel Martorell, Product Marketing Manager at Geoblink
“Thank you for the Product Marketing Bootcamp - it was one of my most valuable investments last year!”Maria Komarova, Marketing Manager at ApprovalMax
“This course is great because it is practical, with templates ready to go straight into the workflow of most companies. And the pace is great. You never get bored, yet you have time to reflect and learn. I have recommended this course to my entire team.”Daniel Delviken, Brand & Communications Manager at Softube AB
Product marketers and beyond: it's for anyone who is interested in learning the essentials of strategic product marketing. Specifically, the people who find the class most helpful are:
- New product marketers who want to learn foundational skills and frameworks
- Career changers looking to transition into product marketing
- New tech marketers (in content, growth, acquisition, etc) who want to understand how their work fits into the overall picture of marketing strategy and execution
- Mid-level product marketing managers who want to understand a structured process for product marketing
- Cross-functional team members (product management, research, operations, engineers) who are interested in learning more about product marketing
“Thank you for providing such clear content and real life examples. I started the bootcamp in anticipation of PMM interviews and I’m happy to say I secured a position at a tech company. Thank you!”Karen Zhang, Product Marketing Manager, Mercari US
“I applied the concepts from the Product Marketing Bootcamp to my job interviews, and I was able to recently join a new company as a Product Marketing Manager. The course material was very practical and relevant, especially for the tech industry. I was in a different industry before, but I was able to use the knowledge, terminology and frameworks to translate what I did into relatable stories.”Fabio Hsu, Product Marketing Manager at ADARA
“Over a year after having completed the Product Marketing Bootcamp, it has still proven valuable to my day-to-day as a PMM. As I was sketching out my new annual strategy, I found myself returning to the class downloads. Thank you for making such a valuable course.”Carrie Mumford, Senior Product Marketing Manager at Points
Melinda Chung has over 15 years of experience leading strategy, marketing and product management in technology companies. Melinda has built marketing teams from the ground up at two companies and has led full-stack product marketing teams at companies including Yahoo!, StumbleUpon, Locu (acquired by GoDaddy), and GoDaddy. Melinda is currently Director of Product Marketing at Adobe. Melinda has an MBA in Marketing & Strategy from the Kellogg School of Management at Northwestern University and a BA in Mathematical Economics from Pomona College.
Is this a live class?
No, this is an online class with prerecorded video lectures. You'll also get, handouts, exercises, and templates for you to practice and use on the job right away.
Does this cover all aspects of product marketing?
This class focuses on the essentials of product marketing: market and user research, competitive analysis, positioning, launch planning, acquisition and engagement marketing, and customer analysis and metrics. Please review the syllabus for more detail. There are other areas that will be covered in future classes.
How long do I have to finish this class?
You have access to this class for two years from date of purchase and can finish it at your own pace.
Who is this class NOT for?
This class focuses on the essentials of product marketing. This class is not for you if: you already have significant experience in product marketing and a structured framework for doing so or if you are looking for a deep training on digital marketing.
How long is this class?
You’ll likely spend 4-5 hours working through this course, which includes video lectures and handouts, templates, and quizzes along the way.
Is this class focused on B2B or B2C?
This class covers strategy and frameworks that can be applied for both B2B and B2C companies. Marketing funnels and launch marketing plans also include examples for both business and consumer-focused products. However, tactics are more focused on B2C. We discuss tactics for lead generation but do not focus on other sales enablement activities as part of outbound channels.
Is this class worth the investment?
The class costs $399 for the essential concepts of end to end product marketing. Anything under this price point only focuses on a single topic and other multiple topic classes are 3x-4x the cost ($1000 - $1500) and/or focus on the abstract, not practical.
Product Marketing Resume Boost
Product Marketing Resume Boost is the only online course that teaches you how to tailor your resume specifically for product marketing manager roles.
Positioning is what you stand for in the hearts and minds of customers and is a core function of product marketing. Learn how to craft a positioning platform through video lectures, step-by-step guides, worksheets and templates.
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Creating marketing launch plans are a fundamental part of product marketing. Learn how to create launch plans and marketing plans that cover both acquisition and engagement. You'll get examples, worksheets and templates that you can use today.
Product Marketing Bootcamp
The complete online course for end-to-end product marketing. Learn the essentials of product marketing: market and user research, competitive analysis, positioning, marketing launch plan development, acquisition and engagement marketing and more.