Advance your Product Marketing
Learn the essentials in a product marketing course taught by tech marketing leader with 15+ years of experience
Create a marketing plan with both acquisition and engagement channels
Develop a differentiated positioning platform
Conduct market and user research
Conduct a competitive analysis
Create metrics and reporting dashboards
Identify key areas for customer feedback and behavioral analysis
Welcome to the Product Marketing Bootcamp
Before we get started ...
What is Product Marketing?
Handout: Range of PMM responsibilities
Handout: PMM by business growth stage
Handout: Additional Class Notes
The Full Stack of Product Marketing
Handout: The Full Stack of Product Marketing
Introducing BetterPlantz and Business Boost
Handout: Better Plantz and Business Boost descriptions
Quiz: Test your learning
Market and User Research
Why Conduct Research?
Research Process & Market Research
Handout: Market Research Questions
Quiz - Test your learning
Qualitative Research: Ethnographies and Focus Groups
Handout: User Research Topics
Handout: How to Set up a Focus Group
Template: Recruitment Posting for Focus Groups
Template: Focus Group Discussion Guide
Qualitative Research: 1:1 Interviews and Person on the Street
Handout: Example Interview Questions
Template: Participant Screener
Quiz: Test your learning
Quantitative Research: Surveys
Research along Product Development Process
Neha Jikaria, Amazon Music Prime Marketing Lead
Frequently Asked Questions about the Product Marketing Bootcamp course
No, this is an online class with prerecorded video lectures. You'll also get, handouts, exercises, and templates for you to practice and use on the job right away.
This class focuses on the essentials of product marketing: market and user research, competitive analysis, positioning, launch planning, acquisition and engagement marketing, and customer analysis and metrics. Please review the syllabus for more detail. There are other areas that will be covered in future classes.
You have access to this class for two years from date of purchase and can finish it at your own pace.
This class focuses on the essentials of product marketing. This class is not for you if: you already have significant experience in product marketing and a structured framework for doing so or if you are looking for a deep training on digital marketing.
You’ll likely spend 4-5 hours working through this course, which includes video lectures and handouts, templates, and quizzes along the way.
This class covers strategy and frameworks that can be applied for both B2B and B2C companies. Marketing funnels and launch marketing plans also include examples for both business and consumer-focused products.
The class costs $300 for the essential concepts of end to end product marketing. Anything under this price point only focuses on a single topic or lacks real-world examples. Other multiple topic classes are 3x-5x the cost ($1000 - $1500) and/or focus on the abstract, not practical.
Request a detailed syllabus to view the specific topics covered in this product marketing course, plus the how-to guides, handouts, examples and templates included
Hannah Byrne, Product Marketing
“This course takes anyone with no or limited knowledge of Marketing to a level of knowledge where this person would function as a Product Manager.
This course is great because it is practical, with templates ready to go straight into the workflow of most companies. And the pace is great. You never get bored, yet you have time to reflect and learn.
I have recommended this course to my entire team.”
Brand & Communications Manager, Softube AB
"Having been in my current PMM role for a year, having moved over from a more campaign based position, my manager recommended I partake in the bootcamp training to help familiarize myself with areas of the role I was not yet covering; the scope of a PMM being so wide and varied.
This product marketing course provided valuable information that I was immediately able to apply to my current role, and has allowed me to feel more confident in meetings where items are discussed that previously I was lacking clarity on, or not feeling confident speaking up on.
The course is broken down in such a way that makes it very easy to dip in and out of, depending on your own schedule, and yet is still engaging enough that at the times when you have an hour or so free to do a bigger chunk, you don’t feel bored and get distracted.
I would recommend this course to anyone starting off in their role as a PMM or considering it as a future career."
Senior Product Marketing Manager, ADP