During this product marketing course, you’ll learn to:

  • Develop a Positioning platform

  • Conduct Market and User research

  • Conduct a Competitive Analysis

  • Create a Marketing Launch Plan

  • Create Metrics and Reporting Dashboards

  • Identify Key Areas for Customer Feedback and Behavioral Analysis

  • (NEW) Create a GTM Strategy

Course curriculum

    1. Welcome to the Product Marketing Bootcamp

    2. Before we get started ...

    1. What is Product Marketing?

    2. Handout: Range of PMM responsibilities

    3. Handout: PMM by business growth stage

    4. Handout: Additional Class Notes

    5. The Full Stack of Product Marketing

    6. Handout: The Full Stack of Product Marketing

    7. Introducing BetterPlantz and Business Boost

    8. Handout: Better Plantz and Business Boost descriptions

    9. Quiz: Test your learning

    1. Market and User Research

    2. Why Conduct Research?

    3. Research Process & Market Research

    4. Handout: Market Research Questions

    5. Quiz - Test your learning

    1. Qualitative Research: Ethnographies and Focus Groups

    2. Handout: User Research Topics

    3. Handout: How to Set up a Focus Group

    4. Template: Recruitment Posting for Focus Groups

    5. Template: Focus Group Discussion Guide

    6. Qualitative Research: 1:1 Interviews and Person on the Street

    7. Handout: Example Interview Questions

    8. Template: Participant Screener

    9. Quiz: Test your learning

    1. Quantitative Research: Surveys

    2. Quiz

    1. Research along Product Development Process

About this course

  • $450.00
  • 113 lessons

What Students are Saying

“Thank you for putting together the Product Marketing Bootcamp! I so enjoyed your class and it will be incredibly helpful as I embark on a few upcoming product marketing interviews.”

Hannah Byrne, Product Marketing

“Long weekend well-spent! Took the Product Marketing Bootcamp, gained practical knowledge and insights - Worth the time and investment ”

Ava Tan, Category Manager at Hewlett Packard

“Your PMM bootcamp was helpful ammunition for my marketing interviews; I went back to the material over and over again. You are a true pro in the field.”

Maksim Starubinskiy, Marketing Campaigns Manager at NVIDIA

“I appreciated how applicable the Product Marketing Bootcamp course was to daily work. It was a great way into the product marketing world, and a perfect launching point to dive more deeply into the profession.”

Alyssa Cubello, Product Marketing Manager at Clever

“This course is great because it is practical, with templates ready to go straight into the workflow of most companies. And the pace is great. You never get bored, yet you have time to reflect and learn. I have recommended this course to my entire team.”

Daniel Delviken, Brand & Communications Manager at Softube AB

FAQ

Frequently Asked Questions about the Product Marketing Bootcamp course

  • Is this a live class?

    No, this is an online class with prerecorded video lectures. You'll also get handouts, exercises, and templates for you to practice and use on the job right away.

  • Does this cover all aspects of product marketing?

    This class focuses on the essentials of product marketing: market and user research, competitive analysis, positioning, launch planning, acquisition and engagement marketing, and customer analysis and metrics. The course also covers GTM strategy. Please review the syllabus for more detail.

  • How long do I have to finish this class?

    You have access to this class for two years from date of purchase and can finish it at your own pace.

  • Who is this class NOT for?

    This class focuses on the essentials of product marketing. This class is not for you if: you already have significant experience in product marketing and a structured framework for doing so or if you are looking for a deep training on digital marketing.

  • How long is this class?

    You’ll likely spend 4-5 hours working through this course, which includes video lectures and handouts, templates, and quizzes along the way.

  • Is this class focused on B2B or B2C?

    This class covers strategy and frameworks that can be applied for both B2B and B2C companies. Marketing funnels and launch marketing plans also include examples for both business and consumer-focused products.

  • Is this class worth the investment?

    This class focuses on the essential concepts of end to end strategic product marketing. Less expensive offerings only focus on a single topic or lack real-world examples. Other multiple topic classes are 3x-5x the cost and/or focus on the abstract, not practical.

Example Class Materials

How you'll learn in the Product Marketing Bootcamp

Product Marketing Bootcamp example course materials

Take this Course for Free: Many companies financially support enrollment in the Product Marketing Bootcamp. Use this email template to ask your manager.