Craft a Positioning Platform so Customers Choose You
Developing positioning is a fundamental part of a product marketing manager's job and a key part of your marketing strategy.
Positioning includes the benefits you offer customers, why they should believe you, and why you are differentiated from your competitors.
In this class, learn how to craft a winning positioning platform so customers choose you.
You'll learn through video lectures discussing strategic concepts as well as worksheets and templates that you can use today.
Why Positioning Matters
Anatomy of a Positioning Statement
Step-by-Step Guide for Creating a Positioning Platform
Process for Positioning Development with Teams
Before we get started ...
Introducing BetterPlantz and Business Boost
Handout: Better Plantz and Business Boost descriptions
What is Positioning?
Handout: Positioning Statement Structure
Crafting Positioning: Needs & Features
Crafting Positioning: Benefits & Differentiation
Handout: Additional Class Notes
Crafting Positioning: Positioning Platform
Templates: Positioning Platform and Messaging Guide
Worksheet: How to Write your Positioning
Positioning Development Process
Handout: Additional Class notes
Before you go ...
Request Certificate of Completion
No, this is an online class with prerecorded video lectures. You'll also get, handouts, exercises, and templates for you to practice and use on the job right away.
You have access to this class for two years from date of purchase and can finish it at your own pace.
You will spend about 1-2 hours completing the class through the video lectures, worksheets, and templates.
Creating marketing launch plans are a fundamental part of product marketing. Learn how to create launch plans and marketing plans that cover both acquisition and engagement. You'll get examples, worksheets and templates that you can use today.
The flagship online course for end-to-end product marketing. Learn the essentials of product marketing: market and user research, competitive analysis, positioning, marketing launch plan development, acquisition and engagement marketing and more.